Giampiero Moretti, an amateur racing driver, had a unique steering wheel made for his car. Aside from being a smaller diameter than a conventional racing wheel of the day, the most distinctive part was the large diameter handgrip, that made the car far easier to drive.
It attracted the attention of many racing drivers, amongst them John Surtees, who drove for the Ferrari F1 team at the time, and had the Moretti wheel fitted to his 1964 race car.
It was a great year for Surtees and Ferrari, who won the F1 World Championship, and also for Moretti’s steering wheel, which had its share of the glory.
Requests for the steering wheel began to pour in and what started as a passion grew into a business.
In 1966 a plant in Tregnano, near Verona, Italy, was opened to produce these steering wheels, giving birth to MOMO (initials that stand for MORETTI-MONZA).
The first order was from Ferrari, who had decided to use MOMO steering wheels on all its racing cars. With this formidable entrée, MOMO began to scale the international market. The steering wheel range broadened and production diversified, with the company starting to produce light alloy road wheels.
The importance of design in the success of MOMO products led to the creation of a separate division, MOMO DESIGN, in 1982. And the following year saw the birth of MOMO CORSE, specialising in the production and distribution of high technology racing equipment.
Today, MOMO is a global brand, representing the pinnacle in high-style accessories, tuning products and race equipment, designed for real enthusiasts and manufactured with the same passion that started the ball rolling over 40 years ago.